Welcome to popstylish.store (hereinafter referred to as “the Website,” “we,” “us,” or “our”). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our Website, interact with our content, or engage with features powered by Mediavine and Grow by Mediavine. As we pursue eligibility for Mediavine’s premium ad management network through the Grow platform, we are committed to maintaining transparency and safeguarding your privacy in compliance with applicable laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.
popstylish.store is a lifestyle and fashion-focused website dedicated to providing high-quality, original content to our audience. To enhance user engagement and monetize our content responsibly, we have integrated Grow by Mediavine, a suite of tools that facilitates audience growth, first-party data collection, and eligibility for Mediavine’s advertising programs. If accepted into Mediavine’s network, we will display programmatic advertisements managed by Mediavine, which rely on user data to deliver personalized ads.
This Privacy Policy explains the types of information we collect, how it is used, with whom it is shared, and your rights regarding your personal data. By accessing or using popstylish.store, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this Privacy Policy, please do not use the Website.
Information We Collect
We collect various types of information to provide and improve our services, deliver relevant content, and support our application to Mediavine. The information we collect falls into the following categories:
1. Personal Information
Personal information is data that can be used to identify you as an individual. We may collect the following personal information when you voluntarily provide it:
- Contact Information: Your name, email address, or other details when you sign up for our newsletter, create an account via Grow’s single sign-on (SSO) system, or contact us through a form or email.
- User-Generated Content: Comments, reviews, or other content you submit to the Website, which may include personal details you choose to share.
- Demographic Information: Information such as your age, gender, or location, if provided through surveys, account settings, or Grow-powered features.
2. Non-Personal Information
Non-personal information does not directly identify you but may provide insights into your behavior or preferences. We collect non-personal information automatically through cookies, web beacons, and other tracking technologies, including:
- Browsing Data: Your IP address, browser type, operating system, device type, and browsing behavior (e.g., pages visited, time spent on the Website, and links clicked).
- Analytics Data: Metrics such as session duration, referral sources (e.g., Google or Pinterest), and page views, as tracked by Google Analytics and Grow.
- Aggregated Data: De-identified data used to analyze trends, such as the percentage of visitors from Tier 1 countries (e.g., the United States, United Kingdom, Canada, or Australia).
3. First-Party Data via Grow
Grow by Mediavine collects first-party data to enhance user engagement and prepare the Website for Mediavine’s ad programs. This data includes:
- Authenticated Traffic Data: Information collected when you log in via Grow’s SSO, subscribe to newsletters, or use features like content bookmarking or personalized recommendations.
- Behavioral Data: Preferences and interactions with Grow-powered tools, such as social sharing or content saving, used to tailor your experience.
- Consent Data: Records of your consent to data collection and personalized ads, as required by GDPR and CCPA.
4. Third-Party Data
If accepted into Mediavine’s network, the Website will display ads managed by Mediavine, which may collect additional data through third-party advertisers and ad exchanges. This includes:
- Ad Interaction Data: Information about your interactions with ads, such as clicks, impressions, or hover time, used to optimize ad performance.
- Interest-Based Data: Data inferred from your browsing habits across Mediavine’s network of websites, used to deliver relevant ads.
How We Collect Information
We use the following methods to collect information:
- Direct Input: When you provide personal information through forms, newsletter sign-ups, or account creation.
- Cookies and Tracking Technologies: Cookies, web beacons, and pixels automatically collect browsing data. Cookies are small text files stored on your device that track your preferences and behavior. You can manage cookie settings through your browser or our cookie consent popup.
- Grow by Mediavine: Grow’s plugins collect first-party data when you interact with features like SSO, newsletters, or social sharing.
- Analytics Tools: Google Analytics and Mediavine’s analytics tools track traffic and engagement metrics.
- Third-Party Advertisers: If integrated with Mediavine, third-party ad partners may use cookies or pixels to collect data for personalized ads, subject to Mediavine’s Privacy Policy.
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Improve the Website: Deliver content, personalize your experience, and optimize site performance based on analytics data.
- To Support Mediavine Application: Verify traffic metrics (e.g., 10,000–50,000 sessions for Journey or standard Mediavine eligibility), analyze audience demographics, and demonstrate compliance with Mediavine’s requirements.
- To Enhance User Engagement: Use Grow’s tools to offer features like newsletters, content bookmarking, and SSO, improving your interaction with the Website.
- To Deliver Advertisements: If accepted into Mediavine, use data to display relevant, non-intrusive ads that support the Website’s operations.
- To Communicate with You: Send newsletters, respond to inquiries, or provide updates about the Website, with your consent.
- To Comply with Legal Obligations: Ensure compliance with GDPR, CCPA, and other regulations, including maintaining records of user consent.
- To Analyze Trends: Use aggregated data to understand audience preferences, improve content, and attract organic traffic from search engines.
How We Share Your Information
We do not sell your personal information to third parties. However, we may share your information in the following circumstances:
- With Mediavine and Grow: To support our application, Mediavine and Grow access traffic and engagement data. If accepted, Mediavine shares data with its ad partners to deliver personalized ads, as outlined in Mediavine’s Privacy Policy (available at mediavine.com/privacy-policy).
- With Service Providers: We use third-party services like Google Analytics, email marketing platforms, and hosting providers, which may access data to perform their functions. These providers are bound by confidentiality agreements and privacy laws.
- With Advertisers: If integrated with Mediavine, third-party advertisers may receive anonymized data to target ads based on your interests.
- For Legal Purposes: We may disclose information to comply with legal obligations, respond to subpoenas, or protect our rights, property, or safety.
- In Business Transfers: If popstylish.store is acquired or merged, your information may be transferred to the new entity, with notice provided.
Your Privacy Rights
You have rights regarding your personal information, depending on your jurisdiction. These include:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request corrections to inaccurate or incomplete data.
- Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Opt-Out: Opt out of personalized ads or data collection by contacting us or using Mediavine’s opt-out tools (privacy@mediavine.com).
- Restriction: Request that we limit the processing of your data in certain cases.
- Data Portability: Request your data in a structured, machine-readable format.
- Non-Discrimination: Exercise your rights without facing discrimination, as guaranteed by CCPA.
To exercise these rights, contact us at [insert contact email or form] or Mediavine at privacy@mediavine.com for ad-related requests. We will respond within the timeframes required by law (e.g., 30 days for GDPR, 45 days for CCPA).
GDPR-Specific Rights
If you are in the European Economic Area (EEA), you have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority. We process your data based on your consent or legitimate interests (e.g., improving the Website or delivering ads). You may withdraw consent at any time by adjusting cookie settings or contacting us.
CCPA-Specific Rights
If you are a California resident, you have the right to opt out of the “sale” of your personal information. Mediavine’s use of data for personalized ads may constitute a “sale” under CCPA. To opt out, visit Mediavine’s opt-out page or contact privacy@mediavine.com. You may also designate an authorized agent to submit requests on your behalf.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and support our Mediavine application. Cookies may be:
- Essential: Required for Website functionality, such as maintaining login sessions.
- Performance: Track analytics data, like page views and session duration.
- Functional: Enable features like Grow’s SSO or newsletter subscriptions.
- Advertising: Deliver personalized ads through Mediavine’s network, if applicable.
You can manage cookies through our consent popup or your browser settings. Note that disabling cookies may limit Website functionality. For more information, see Mediavine’s Cookie Policy at mediavine.com/cookie-policy.
Data Security
We implement reasonable technical and organizational measures to protect your data, including encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access or breaches. If a data breach occurs, we will notify affected users and authorities as required by law.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations. For example:
- Newsletter subscribers’ email addresses are retained until you unsubscribe.
- Analytics data is retained for up to 26 months, per Google Analytics’ default settings.
- Grow and Mediavine data is retained per their respective retention policies, typically until you opt out.
International Data Transfers
popstylish.store is hosted in [insert hosting location, e.g., the United States]. If you access the Website from outside this region, your data may be transferred internationally. We ensure that such transfers comply with GDPR and other regulations, using mechanisms like Standard Contractual Clauses where required. Mediavine, as a U.S.-based company, adheres to similar safeguards for data transfers.
Third-Party Links
The Website may contain links to third-party sites, such as social media platforms or affiliate partners. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing personal information.
Children’s Privacy
popstylish.store is not intended for users under 16 years old. We do not knowingly collect personal information from children. If we learn that a child’s data has been collected, we will delete it promptly. Contact us if you believe we have collected such data.
Mediavine-Specific Information
If popstylish.store is accepted into Mediavine’s network, the following apply:
- Ad Data Collection: Mediavine collects data such as IP addresses, browsing behavior, and ad interactions to deliver interest-based ads. This data is shared with ad partners per Mediavine’s Privacy Policy.
- Opt-Out Options: You can opt out of personalized ads by contacting privacy@mediavine.com or using industry tools like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
- Privacy Compliance: Mediavine complies with GDPR, CCPA, and the IAB Transparency and Consent Framework, ensuring user consent for data processing.
For questions about Mediavine’s practices, visit mediavine.com/privacy-policy or email privacy@mediavine.com.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, Mediavine’s integration, or legal requirements. Significant changes will be communicated via the Website or email (for newsletter subscribers). Your continued use of the Website after updates constitutes acceptance of the revised policy.
Contact Us
For questions, concerns, or to exercise your privacy rights, contact us at [insert contact email or form]. For Mediavine or Grow-related inquiries, contact Mediavine at privacy@mediavine.com.
Conclusion
popstylish.store is committed to protecting your privacy while pursuing Mediavine membership through Grow. This Privacy Policy ensures transparency about our data practices and your rights. We strive to comply with all applicable laws and maintain a user-friendly, secure experience. Thank you for trusting us with your information.